| Apple channel construction in China significantly |
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Apple CEO Tim Cook's visit to China, the Apple channel construction in China began to accelerate. Reporter yesterday learned that Apple's sixth outlets is expected out of the Beijing-Shanghai region, and settled in Tianjin. While communication chain d.phone, also announced that 11 Apple iOS retail license shop will be opened in Beijing on April 20, Beijing communication chain market Apple authorized sales channels.
Apple spokeswoman Caroline said, China is a very important market for Apple, looking forward to more large-scale investment in China to achieve greater growth. The data show that the Chinese market share of up to 10% of Apple's total revenue in 2015 will account for Daowu Cheng. To accomplish this goal, Apple alone strategy, attention is not enough, we must accelerate the construction of the channel.
Reporters learned that the main addition to Apple's five outlets in mainland China and some partners, channels in the country is a cottage Apple store. 3D dynamic president, Lu Jun, still, told reporters that Apple is in the sales model of the transition of the cottage channels take a laissez-faire attitude to the traditional store model will face the impact, if Apple reinvented the channel, but also need to pay a high price. It is reported that Apple has been tight-lipped about the events of the "cottage Apple store. Apple's attitude, industry speculation, Apple deliberately open one eye closed, and the intention to win on the number of channels, to capture the market share.
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